A social media and content partner creating minimal, polished visuals so brands can focus on running their business.
Challenge
Aesthetically Neutral needed to move beyond a generic Canva logo to a bespoke identity system. The goal was to create something that felt true to Alex and her personality, while remaining minimal and versatile—a blank slate that let her client work take center stage.
Process
I worked with founder, Alex Kiladjian, to capture her vision for the studio—minimal, neutral, and community-driven. Together we defined a brand language that reflects her style: understated, timeless, and versatile across platforms.
Solution
I developed a clean identity system with modern typography, a neutral color palette, and adaptable layouts. This system was built to support digital platforms, social content, and client-facing collateral with clarity and consistency.
Outcome
The final identity positioned Aesthetically Neutral as a professional, trustworthy partner for brands. With cohesive visuals across web, social, and client touchpoints, the brand communicates its value clearly: simplifying content creation while elevating clients’ aesthetics.
Before
After
