Brand Designer at
Pinata
At Pinata, I played a key role in shaping the brand’s identity and creative direction, collaborating across teams to design a visual system that scaled with the company’s growth. From large-scale web projects to daily marketing assets, my work helped solidify Pinata’s brand presence in the fast-evolving Web3 space.
Building a brand world
In 2021, I co-creative directed Pinata’s brand refresh, overseeing the design and curation of an extensive 3D asset library. Together with the Creative Director, I helped establish a playful visual world centered on “Pinnie,” Pinata’s mascot. These assets showcased Pinata’s unique IPFS media distribution offerings and became a cornerstone of the brand’s evolving identity.
Social media & marketing growth
I revitalized Pinata’s Instagram presence by setting a design direction, creating a content calendar, and implementing a production process. This allowed us to share consistent, high-quality visuals daily. I also produced a range of marketing assets—landing pages, blog graphics, Google ads—that extended the brand across all digital touchpoints.
Cross-functional collaboration
Working closely with Creative, Marketing, and Product teams, I helped ensure alignment across campaigns and product launches. This collaboration was critical for keeping workflows smooth and building a consistent design voice across all mediums.
Apparel & event design
Beyond digital, I designed apparel for the company retreat in Nashville and merchandise for NFT.NYC 2022 in New York City. These projects connected the Pinata brand with its community in tangible, memorable ways.
